This Label Maker is packed with features but priced for equipping the entire crew. They come with easily accessible customer service, complimentary technical support and a 2-year limited exchange warranty as part of the Brother pledge to make quality and reliable products. It is designed to be simple to use, pick it up, type and then print the right looking label. Brother helps you master using the PT-E100 virtually without reading a manual or going through the learning curve. Label application keys help you label cables by selecting the diameter of a cable or the width of a label that will fit precisely on a faceplate.